Monday, November 13, 2006

Spot by Dove on Real Beauty Borrowed from Shannon Hale

Another thing I worry about with blogging is the idea that every entry should have a picture or something really interesting. Well, this entry won't have a picture but it does qualify for the interesting. Shannon Hale, author of young adult and other upcoming novels, advised going to http://www.youtube.com/watch?v=iYhCn0jf46U (Dove Evolution video) by Dove in their Campaign for Real Beauty.
I would also recommend everyone to see the clip. It takes a few minutes to finally load with dial-up but ends up being well worth it. I don't believe they tweak every photo in the industry but most photos are enhanced to emphasize the concept or item being sold. We even tend to weed out the photos we take, you know, someone blinked in this one, or so and so wasn't looking or the baby was fussing and then we choose the best out of the bunch and apply red eye reduction, cropping, things of that nature but I doubt that most people do the extensive retouching as seen in the world of advertising.
Oh, we read a cute picture book to our youngest called The Devil You Know by Nathan Hale (no relation to Shannon Hale but ironically they are working together on a graphic novel due to come out in a year or so.) Nathan Hale has done a number of art pieces for Cricket magazine.

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