First up is the American Cancer Society with an ad for smoking cessation. Bright, colorful, large font with the essential message clearly stated and two sources for information: phone and internet. I would deem this an effective ad.
Second we have Pfizer with their ad on childhood diseases and the vaccine to match. Full color but many of the photos are very dated even with the ad copyright of 2014. The ad seems more like a scare tactic then an actual informative prevention campaign. Update your pictures people! Or use drawings if you can't find a decent picture. Pfizer also does not include any contact information. Really? At least give people a website. This is the twentieth century after all. Ineffective ad-Pfizer, you failed on this one. Keep joining me every day through Friday this week for more medical office promotional materials!
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