Sunday Randomness #142 : Dr. office medical advertisements visual appeal #6

Merck.  Sigh.  Merck, you missed the mark.  Boring... Plus there's a repeat of the same shingles picture from the top ad to the bottom ad.  All that stock footage and they saved money with using the same picture-not necessarily a good move.

 Unappealing photos-again, the scare tactic with the shingles ad.  Stock actor photos  (love the "not an actual patient") attribution-cue sarcasm. No obvious contact information-dated graphics and pictures.  I did like the bright red shingles drawing with the tentacles but I'm suppose to be scared of getting Shingles not liking them.  What does it say when the most eye-catching part of the advertisement is the drawing of the disease itself?

 Too much info-it's overwhelming and ends up not being informative.  The average person tunes out and doesn't want to read anymore about Shingles.    I would judge both these ads as ineffective.