Fourthly we have Exact Sciences with their walkin', talkin' Cologuard Box! This is one of the most recent posters coming out in 2019. Exact Sciences uses minimal color with great effectiveness and cites their sources well. The ad has their website in bold and large font. They clearly and simplistically explain the difference between a tradition colonoscopy, fecal occult blood test, and their stool DNA test. And yes, I had to look up the scientific meaning of occult where it is used as an adjective meaning not manifest or detectable by clinical methods alone (Thanks Merriam-Webster Dictionary!) They even have a helpful link on their website to view their tv commercials: https://www.cologuard.com/watch-tv-commercials
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