Sunday Randomness #142 : Dr. office medical advertisements visual appeal #7 (and final one!)

GSK-you're a-ok!  Colorful, funny, relevant. I especially think the spread graphics are funny. Websites on both posters to lead consumers to more information.  True, both of these ads are newer-from 2018 but gsk grasps a generation that's accustomed to sound bites and media graphics.  

Check out the details on the whooping cough poster! Magnifique!  From the wristwatch to the out of focus framed picture to the slight open mouths of all the characters.  It draws you in and you just look for more and more details.  And the website name? BigBadCough? I'm wanting to chuckle as I write this.  The gsk poster advertisements are definitely effective in my opinion. Thanks for joining me this week in looking at medical promotional materials.

Sunday Randomness #142 : Dr. office medical advertisements visual appeal #6

Merck.  Sigh.  Merck, you missed the mark.  Boring... Plus there's a repeat of the same shingles picture from the top ad to the bottom ad.  All that stock footage and they saved money with using the same picture-not necessarily a good move.

 Unappealing photos-again, the scare tactic with the shingles ad.  Stock actor photos  (love the "not an actual patient") attribution-cue sarcasm. No obvious contact information-dated graphics and pictures.  I did like the bright red shingles drawing with the tentacles but I'm suppose to be scared of getting Shingles not liking them.  What does it say when the most eye-catching part of the advertisement is the drawing of the disease itself?

 Too much info-it's overwhelming and ends up not being informative.  The average person tunes out and doesn't want to read anymore about Shingles.    I would judge both these ads as ineffective.  
 

Sunday Randomness #142 : Dr. office medical advertisements visual appeal #5

 https://www.healthmonitornetwork.com/about-us    Health Monitor is a 36 year company with an emphasis on marketing direct to patients through medical offices with posters, magazines, updates, and even digital platforms.  This particular poster simplifies the search for birth control by listing types of  birth control available and some facts about them in a basic chart form.  I would generally rate this ad as effective. 

Sunday Randomness #142 : Dr. office medical advertisements visual appeal #4

 Fourthly we have Exact Sciences with their walkin', talkin' Cologuard Box!  This is one of the most recent posters coming out in 2019.  Exact Sciences uses minimal color with great effectiveness and cites their sources well.  The ad has their website in bold and large font.  They clearly and simplistically explain the difference between a tradition colonoscopy, fecal occult blood test, and their stool DNA test.  And yes, I had to look up the scientific meaning of occult where it is used as an adjective meaning not manifest or detectable by clinical methods alone (Thanks Merriam-Webster Dictionary!)    They even have a helpful link on their website to view their tv commercials: https://www.cologuard.com/watch-tv-commercials

Sunday Randomness #142 : Dr. office medical advertisements visual appeal #3

Myriad My Risk brings us the third advertisement with statistics for common types of genetic cancers.  Colorful and circular, the ad is effective at drawing the eye to the center where it is easy to radiate outward to the different kinds of cancers and the genetic risk vs. general population.  Myriad gives you some websites along with a quiz to learn your risk factors, including a link for the most up to date cancer risk numbers with the link in bold font.  This ad is from 2016 but it still works even though it's a bit dated.
 

Sunday Randomness #142 : Dr. office medical advertisements visual appeal #1 and #2 (7 parts in total)

 First up is the American Cancer Society with an ad for smoking cessation.  Bright, colorful, large font with the essential message clearly stated and two sources for information: phone and internet.  I would deem this an effective ad.

Second we have Pfizer with their ad on childhood diseases and the vaccine to match.  Full color but many of the photos are very dated even with the ad copyright of 2014.  The ad seems more like a scare tactic then an actual informative prevention campaign.  Update your pictures people!  Or use drawings if you can't find a decent picture. Pfizer also does not include any contact information. Really? At least give people a website.  This is the twentieth century after all. Ineffective ad-Pfizer, you failed on this one.  Keep joining me every day through Friday this week for more medical office promotional materials!